Om on Widgets in the Enterprise
Patrick March 29th, 2007
In his column in the latest edition of Business 2.0, Om Malik of GigaOm takes a quick look at how widgets might be used in the workplace. His conclusion seems to be that he doesn’t think there is much money to be made in widgets, except for companies that cater to enterprise with widgets for sales tracking and forecasting, for example. Salesforce.com and SAP are beginning to use widgets, but efforts thus far have apparently been limited.
I agree that there are tremendous opportunities to develop widgets for enterprise, but believe a handful of business models for widgets outside of enterprise will emerge. The future of software is small, discreet, reusable, connectible, and configurable applications. Businesses may or may not become profitable on widgets in their current form, but expect this market to evolve dramatically, and previously unenvisioned models to appear.
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