Update of Widget Market Segmentation

Patrick May 3rd, 2007

widget_mktplace.pngAfter feedback from a few key players in the widget industry, I’ve refined my ideas about the segmentation of the widget marketplace. The refinements clarify the distinction between the Nettop and Pubtop segments. Previously, I defined Nettop companies as syndicators for major content owners; now, I’m referring to Nettop as companies providing syndication services to developers and content owners. I also redefined Pubtop to be widget-friendly social networks, blog platforms, and other publishing systems. The net effect of these changes are that WidgetBox moves from Pubtop to Nettop, and Pubtop now includes MySpace. The chart shows each segment, its definition, and some examples for each.

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Trackback URI | Comments RSS

Leave a Reply

You must be logged in to post a comment.